PM Modi Hails Vijayawada Utsav 2.0 for Boosting Heritage Tourism

Prime Minister Narendra Modi has praised the Government of Andhra Pradesh, Chief Minister N. Chandrababu Naidu and the people of Vijayawada for conducting the second edition of Vijayawada Utsav.

In a letter marking the festival, Mr. Modi highlighted Vijayawada’s cultural, spiritual and economic significance.

Heritage rooted in the city’s identity

Mr. Modi said Vijayawada occupied a special place in the economic, cultural and spiritual life of Andhra Pradesh.

He attributed the city’s rich heritage to the sacred River Krishna and the revered Sri Kanaka Durga temple.

The Prime Minister said a city’s culture would endure when its people remained connected to their traditions and passed them on to future generations.

His remarks placed the festival within a broader effort to keep Vijayawada’s cultural identity connected to the lives of its people.

Opportunities for artistes and entrepreneurs

Describing Vijayawada Utsav as an important initiative, Mr. Modi said it provided an opportunity to bring the region’s rich cultural heritage into everyday life.

He also said the festival opened up new avenues for local artistes and entrepreneurs.

According to the Prime Minister, the event would provide fresh momentum to tourism in the region.

The festival’s focus on skill development also drew his satisfaction.

Mr. Modi underscored the importance of initiatives that combine cultural preservation with economic opportunities.

This approach links the protection of local traditions with support for people working in cultural and entrepreneurial fields, as outlined in his letter.

Balancing growth with cultural identity

The Prime Minister said that as India progressed towards the vision of a developed nation, cities needed to grow while keeping their distinctive cultural identities alive.

He emphasised that programmes such as Vijayawada Utsav played an important role in achieving this objective.

According to Mr. Modi, such programmes connect communities with their heritage while supporting local talent and enterprise.

He extended his best wishes to everyone associated with the festival.

Mr. Modi also expressed the hope that the event would further strengthen the bond between the people of Vijayawada and their rich cultural heritage.

Source: The Hindu