Murugan Urges Creators To Embrace AI With Constitutional Responsibility

L. Murugan, Minister of State for Information & Broadcasting and Parliamentary Affairs, used the YouTube Impact Summit 2026 to urge young content creators to adopt artificial intelligence as an enabling tool while anchoring their work in constitutional responsibility.

AI as a tool for creators

Speaking on Tuesday, Mr. Murugan said young creators should embrace AI to strengthen both creativity and impact.

“The future should not be: AI versus creators. It should be: AI empowering creators,” he said.

He urged creators to “Create with courage. Create with responsibility. Create with purpose,” while underlining that “technology changes rapidly, constitutional values endure”.

The Minister made the remarks while addressing the YouTube Impact Summit 2026, held on the theme “Co-Creating Impact: India’s Digital Leadership and the Orange Economy”.

Constitutional values in the digital age

Mr. Murugan linked India’s digital transformation with the continued relevance of justice, liberty, equality and fraternity.

He referred to Article 19 of the Constitution to say that the freedom to create must be accompanied by responsibility.

He also cited the Fundamental Duties under Article 51A, calling for responsible creation, sharing, verification and innovation in the digital age.

The Minister’s remarks placed content creation within a constitutional framework rather than treating the digital economy only as a technology or market story.

Digital economy and YouTube impact

Mr. Murugan highlighted the growing role of India’s digital and creative economy in driving economic growth, employment and global cultural outreach.

The Summit brought together policymakers, technology leaders, creators, entrepreneurs and innovators.

According to the YouTube Impact Report unveiled at the Summit, YouTube’s creative ecosystem contributed more than Rs. 18,000 crore to India’s GDP in 2025.

The report also said the ecosystem supported over 9.6 lakh full-time-equivalent jobs across the country.

Mr. Murugan said content produced in India received over 15% of its watch time from audiences outside India.

He also said more than 18,000 Indian YouTube channels had crossed the one-million-subscriber mark.

These figures were presented alongside the Minister’s emphasis on the role of digital payments, digital public infrastructure, startups, artificial intelligence, affordable connectivity and digital education in India’s digital transformation.

From consumption to creation

Mr. Murugan stressed the need to move from consumers to creators, users to innovators, and content consumption to intellectual-property creation.

He said digital technology had enabled talent from every district, language and community to reach global audiences.

Referring to Prime Minister Narendra Modi’s vision of “Create in India, Create for the World”, the Minister highlighted the Orange Economy’s three pillars: content, creativity and culture.

The Summit also featured the unveiling of “Create with AI” films, developed in collaboration with the Indian Institute of Creative Technologies.

Mr. Murugan highlighted initiatives including WAVES, IICT, Create in India Challenges, Gems of India, WAVES Bazaar, MyWAVES and Creator’s Corner.

He said these initiatives were intended to strengthen pathways for identifying, developing and connecting creative talent with markets.

The address combined a push for AI-enabled creativity with a call for responsibility, verification and constitutional values in India’s fast-expanding creator ecosystem.

Published - September 30, 2026 06:14 am IST.

Source: The Hindu