Aavin to invest 90% of festive sweet sales in dairy farmer welfare

Aavin will plough back 90% of the proceeds from the sale of sweets this festive season into the welfare of dairy farmers, official sources said.

The plan comes as the cooperative manages higher procurement prices without increasing the price of milk. “We have not increased milk prices, despite the procurement prices having gone up,” a source said. The source said Aavin was balancing the welfare of farmers’ cooperatives and its loyal consumers by offering quality goods at affordable prices. People have been supporting Aavin for its quality, the source said.

Bulk orders ahead of Deepavali

Many corporates have booked sweets and savouries in bulk for supply in the run up to Deepavali, the source added. Aavin’s major outlets in the city and elsewhere are already stocking 250 gram packets of ghee badhusha priced at ₹205, nuts halwa at ₹200, kaju pista roll at ₹340 and kaju katli at ₹280.

The sweets are also available in assorted packets weighing 250 grams and 500 grams, priced at ₹240 and ₹475 each. The products give consumers different packet sizes and price options while allowing Aavin to meet bulk demand from corporates.

The savouries include 200 gram packets of butter murukku priced at ₹95 each and similarly sized packets of special mixture priced at ₹110 each.

Sweets made with Aavin ingredients

As in previous years, Aavin is producing the sweets at its Ambattur dairy using its own ghee, butter and khoa. “We are following FSSAI norms and are ensuring that sugar is added in the right proportions,” a source said.

The source said single-use oil was being used to fry the eatables and that Aavin did not use hydrogenated vegetable oil. “Quality check is being done at all stages,” another source said.

Source: The Hindu