Pinterest Unveils Ask Pinterest, an AI-Powered Shopping App Pinterest has introduced a new experimental platform, Ask Pinterest, which harnesses conversational AI to enhance shopping and discovery experiences.
The launch signals the company’s growing focus on AI-driven tools and comes ahead of the Cannes Lions 2026 festival, where AI innovations for marketers and advertisers are expected to dominate discussions.
Ask Pinterest is a standalone, web-based application available on both desktop and mobile devices with limited access. Unlike the core Pinterest app, this experimental platform aims to offer a more conversational, visual-first, and agentic shopping experience.
It is powered by Pinterest’s proprietary Taste Graph, a system that maps users’ interests, preferences, and aesthetics to deliver personalized recommendations.
The platform leverages natural-language interactions to assist users with complex and multi-step decisions that go beyond traditional search queries. Examples of such use cases include planning a budget-friendly dinner party, selecting gifts, or furnishing a room over time.
One of the noteworthy features of Ask Pinterest is its ability to retain context across sessions, enabling users to continue long-term shopping and discovery journeys seamlessly.
Lee Brown, Chief Business Officer at Pinterest, stated in a blog post that the company is building AI experiences and infrastructure to utilize user signals in more meaningful and relevant ways.
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